Sony BRAVIA XR X90J 4K HDR Full Array LED with Smart Google TV (2021) - 55''

BRAVIA CORE(TM)

A huge number of movies are included and waiting for you. With BRAVIA XR technology, Pure Stream and IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.

Turn any sound into a truly immersive experience

Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately-whatever you're watching. Enjoy your entertainment in a whole new way, with sound and picture in

Smart remote

All your connected devices can be controlled with our smart commander. One-button access to video on-demand services brings shows and movies into your room in seconds.

Flush surface design

As the bezel is extremely narrow, your eyes naturally focus on the picture, not what's around it.

XR Contrast Booster 5

By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker, scenes look mo

Chromecast built-in

Chromecast lets you cast your favourite videos, games and apps from your mobile device, in full quality, to your Chromecast built in TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast y

Bluetooth connectivity

Connect BLUETOOTH(R) compatible devices to your TV for easy wireless entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favourite place-without any disturbances or interruptions.

Works with Hey Google

Connect to a Google Assistant-enabled device for hands-free control of your Sony TV. You can find and cast your favourite videos to your Sony TV, all with just your voice. Just start with, "Hey Google."

Works with Alexa

Connect your Alexa-enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume and more.

Dolby Vision(R) and Dolby Atmos(R)

Enjoy cinematic thrills at home. Dolby Vision(R) brings scenes vividly to life for authentic viewing, while Dolby Atmos(R) fills the room with immersive surround sound.

XR Picture

Enjoy deep, natural, beautiful pictures from any angle with minimal light reflection. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Ful

Precise 4K picture, as perceived by the human eye

Enjoy picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this techn

XR Contrast

Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross-analyzes data, enhancing picture quality in the same way that the human eye focuses for real life colour and depth. With XR Contrast Booster, bright areas are brighter and

Voice Search

Find your favourite content faster than ever using the power of your voice. With Voice Search, there's no more complicated navigation or tiresome typing - you just have to ask.

4K/120fps

Get the edge on the competition with BRAVIA. With HDMI2.1 you can get a 120fps frame rate on compatible games, so you'll have the advantage in shooting, sports and high-performance games with instant on-screen action. You'll also enjoy ultra-smooth gaming

Acoustic Auto Calibration

No matter where you're sitting, this TV detects your position and optimizes sound so you'll enjoy the same sound quality as if you were sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb so

XR Motion Clarity

On some screens, sports and fast action scenes can seem to go by in a blur. Our latest LED XR Motion Clarity(TM) technology keeps everything smooth, bright and clear. Each blink' is individually controlled and its duration optimized, while brightness is b

Acoustic Multi-Audio(TM)

Our Acoustic Multi-Audio(TM) includes sound-positioning tweeters at the back of the TV that enable sound to follow the action for a truly immersive experience.

3D Surround Upscaling

Our BRAVIA XR signal-processing technology enables this TV to reproduce multi-dimensional sound for a truly immersive experience. Feel the sound surround you, not only from left and right but also from a vertical dimension. With 3D Surround Upscaling, you

World's first cognitive intelligence TVs 1

Our BRAVIA XR(TM) TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

Living Decor

Our Living Decor turns your TV into an essential part of your living space with on-screen artwork, personal photos, screensaver themes and clock functions.

XR Triluminos Pro(TM)

Powered by our Cognitive Processor XR, this TV reproduces colour in a way that humans find beautiful. See a wider palette of colours with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes.

XR 4K Upscaling

Powered by our Cognitive Processor XR, this TV takes 2K signals close to true 4K quality for incredibly real and immersive viewing. XR 4K Upscaling accesses and utilizes a vast amount of data, analyzing patterns in scenes and recreating subtle details.

The entertainment you love. With help from Google.

See 700,000+ movies and TV episodes, plus live TV, all in one place. Google TV(TM) brings your favorite content from across your apps and subscriptions and organizes them just for you. Searching is easy - just ask Google. Press the Google Assistant button

XR Colour

See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vi

Explore the world with precise 4K HDR pictures

See how real your entertainment becomes when you pair the extreme contrast of a Full Array LED panel with the power of our revolutionary Cognitive Processor XR(TM).

Supreme picture quality and sound, whatever the environment

Sit back and enjoy an enthralling viewing experience. Our unique ambient optimization technology with light sensor automatically adjusts picture and sound to your environment.

Ready for 360 Spatial Sound Personalizer

Tailor your Dolby Atmos(R) experience in combination with SRS-NS7 and BRAVIA XR(TM) to enjoy 360 Spatial Sound. With selected Sony headphones , you can also enjoy 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).

Netflix Calibrated Mode

This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator's vision and intent are faithfully preserved.

IMAX Enhanced

This Sony 4K smart TV is IMAX Enhanced certified, meaning it's optimized for high-fidelity picture and sound. Enjoy a more immersive at-home entertainment experience with IMAX Enhanced picture mode, which takes full advantage of all IMAX Enhanced remaster

XR Motion

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity(TM) cross-analyzes data to ensure action stays smooth, bright and clear.

XR Clarity

Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. See details such

Enjoy studio-quality entertainment, as the creator intended

With a range of technologies that preserve the creator's intent, including Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision(R), this TV reproduces all the drama and excitement of the director's imagination. And as it's Calman Ready, creators can ev

Works with Apple AirPlay / Apple HomeKit

With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.

XR Surround

With BRAVIA XR, everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

XR HDR Remaster

With XR HDR Remaster, this TV can detect each object on screen, analyze its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustment of hue, satur

4K XR Smoothing

XR Smoothing creates smooth, natural 4K pictures as you watch, without the "banding" that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real.

4K XR Super Resolution

XR Super Resolution detects individual objects in a picture and reproduces virtually real-world textures on screen. Our BRAVIA XR processor precisely analyzes and processes data to power 4K pictures with four times the resolution of Full HD to enrich scen

Google Assistant

Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music and control the TV. Ask Google to find a specific title, search by genre, or get personalized recommendations by saying, "what should I watch?" Even get answers like

Watch what you love. Control it with your voice

Your TV is now more helpful than ever. Use your voice to easily find your favorite movies, shows and music. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, "what should I watch?" Even g