LG Electronics LG OLED evo C3 77 inch 4K Smart TV 2023

We're celebrating a decade of brilliance that shows no sign of stopping. LG OLED's iconic self-lit pixels shine brighter than before.

The OLED evo C-series is powered by the 9 AI Processor Gen6-made exclusively for LG OLED-for beautiful picture and performance. The Brightness Booster improves brightness so you get luminous picture and high contrast, even in well-lit rooms. AI-assisted deep learning analyzes what you're watching to choose the best picture and sound setting for your content.

Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision™ for extraordinary color, contrast and brightness, plus Dolby Atmos® for wrap-around sound. Land in the center of the action with LG's FILMMAKER MODE™, allowing you to see films just as the director intended.

Less searching, more streaming, thanks to the next generation of ThinQ AI and webOS. Enjoy your favorite content including fitness, sports, entertainment and more. With Quick Cards, group your favorite apps into categories and use the Magic Remote to easily find what you're looking for.

Take in rich and accurate colors from the brightest to darkest parts of the scene thanks to 100% Color Volume. And with 100% Color Fidelity, everything you see on screen matches what was originally shot for a more accurate viewing experience.

Make it the best gaming experience with LG Game Optimizer and Game Dashboard by quickly adjusting all your game settings in one location.

With the seamless addition of GeForce Now, there's a whole cloud of games waiting for you to play. Rediscover games you love, and find new favorites straight from your television.

Instant access to over 300+ free LG channels with everything from comedy to movies to sports.

Surround yourself with audio that moves you with Dolby Atmos, a revolutionary spatial sound technology for an extraordinarily immersive experience.

Lose yourself in the action as our 9 AI Processor Gen6 up-mixes 2-channel audio into virtual 9.1.2 channel sound for a cinema-like experience every time. Upgrade your listening experience even further by pairing your TV with an LG sound bar.

Designed specifically to work with the LG OLED evo C-series and the SC9 sound bar, the LG OLED Synergy Bracket can be used as a TV stand or mounted with your LG OLED evo C3 on the wall. Level up to the most immersive listening experience with IMAX ENHANCED® and triple up-firing height channels with Dolby Atmos®.

The LG OLED evo C3 blends into the background with an almost invisible bezel for a seamless look. When you're finished watching, display paintings, photos and other content to blend the LG OLED evo C3 into your space.